Making Media and Entertainment Personal and Predictive

The entertainment business (advertisement, film and music) was among the first to be disrupted by digital. In fact, pioneering digital native companies took the high ground by applying Code Halo thinking to better target and understand consumer tastes and preferences by decoding meaning from digital fingerprints left by their every interaction and transaction on their websites and across social media. The video highlights the opportunity–a potential revenue increase of between 7% to 15%–for entertainment and media companies willing to address various challenges such as finding the right skills and extracting real value from the masses of data available.

Today’s Media Ecosystem While it is often said that content is king in the media industry today, it’s consumers themselves who are really in control, with constantly evolving preferences and demands. Managing today’s media supply chain effectively, from creation to consumption, means adapting quickly to new content distribution opportunities, new format and localization needs, multiple mobile device platforms, and more. It’s an ecosystem that cannot afford to stand still. Instead, individual components need to be continually adjusted, refined or repurposed to meet current business demands and to incorporate new capabilities in line with evolving consumer expectations.

Essential freedoms that define how our media works

Freedom of Expression

We believe people should be able to speak freely, share opinions, foster open dialogue, and that creative freedom leads to new voices, formats and possibilities.

Freedom of Opportunity

We believe everyone should have a chance to be discovered, build a business and succeed on their own terms, and that people—not gatekeepers—decide what’s popular.

Freedom of Information

We believe everyone should have easy, open access to information and that video is a powerful force for education, building understanding, and documenting world events, big and small.

Freedom to Belong

We believe everyone should be able to find communities of support, break down barriers, transcend borders and come together around shared interests and passions.

The Media and Entertainment industry needs to address shifts in technology, demographic preferences, and ubiquity of mobile devices.

The Infosys Media and Entertainment practice help companies cross over from legacy technology to digital offerings, while rebooting enterprises with new processes and systems.

Renew the ecosystem

Digital road map

Convergence compels media and entertainment companies to convert into digital media enterprises. A ‘digital first’ ecosystem is more responsive to creators, broadcasters, advertisers, and viewers.

Process excellence

Digital-centric processes accelerate time-to-market, boost productivity and minimize costs. Processes should be geared to support video, launch new distribution channels, and introduce new business models.

Content monetization

The shrinking content lifecycle demands rapid monetization. Non-intrusive and programmatic advertising open new revenue streams for media and entertainment enterprises.

Our approaches


A digital platform approach to content management and delivery is a catalyst for business enhancement. Media enterprises should offer bespoke advertising platforms that allow advertisers to articulate their brand story.


Millennial viewers consume content predominantly on mobile devices. Media and entertainment enterprises should deliver seamless offerings for viewers as well as advertisers on multiple screens.

Network on the cloud

The shrinking content lifecycle demands rapid monetization. Non-intrusive and programmatic advertising open new revenue streams for media and entertainment enterprises.